Dark is Beautiful- Campaign started by Nandita Das


Nandita Das is an Indian film actor and director. She has acted in more than 40 feature films in ten different languages. Das supported the "Dark is Beautiful" campaign in 2013. Launched by Women of Worth in 2009, a campaign that aims to draw attention to the effects of discrimination based on skin color in India. The campaign urges women and men to celebrate the beauty and diversity of all skin tones, using slogans such as "Stay UNfair, Stay Beautiful. Das said in 2014: "Even in the [Indian film] industry when a makeup man or a cinematographer would come and say can you lighten your skin a little, especially when you are playing the middle class educated character. Nandita has has always been working beyond the stereotypical belief of indian society towards the women.Our society has certain racist behaviour towards women .Our society has always set standards for defining the beauty of women.We have endulged ourselves so much into this that it is hard to get out of this.We define the beauty of a girl by her skin tone,her weight and various other physical attributes Actress nandita das has decided to not to think about these thinking and working beyond such thoughts.Our glamorous bollywood world has always set certain standards for women and often seen objectifying women in various advertisements. Nandita das has decided to opt only for those movies which doesn't objectifies women's beauty by her skin tone or any such physical attributes.

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